Branding
The look and feel of your business
Your branding covers the look and feel of your business, including your logo, colour palette, and visual identity. It is also your brand values – a set of principles that shape all aspects of your business.
For example, your overarching message and personality when communicating with target audiences.
It’s not just for big business. Every organisation has a brand, whether it has been thoroughly thought through or subconsciously evolved over time!
Your brand should be regularly reviewed to remain relevant in a changing marketplace and the audiences you are looking to attract.
With my help, you can ensure your image perfectly represents your business.
Branding Services
Corporate Identity
Brand Values
Design
Copywriting
Photography
Through more than 20 years of experience, I have worked across brands to develop and enhance their key messages, visual appearance, and ultimately, brand value.
Using proven, experienced, designers, and my own marketing skills, I can develop your brand credentials, including marketing materials, to establish a consistent voice and instantly recognisable identity for your business.
Your voice
Central to any good branding project is a consistent voice and visual identity. Establishing brand guidelines and a set of values that clearly demonstrate the benefits of your product or service and are used across all marketing channels can build recognition and trust.
Communication
Effective communication of your brand values is key to winning the hearts and minds of your stakeholders e.g. staff, suppliers, and customers. This will include the content on your website, brochures and adverts, and on social media posts. My services also include internal communication so that you can ensure that every interaction with your business accurately reflects your brand values.
Customer experiences that match your values are essential. It is a constantly revolving circle with your brand central to achieving your business goals.