Digital Marketing
Promoting your business online
Digital marketing covers a wide range of online marketing techniques.
From website management and content updates, to search engine optimisation, Google ads and other digital advertising, social media posts, and much more. Put simply, it is any form of marketing that uses an electronic device.
A customer’s first look of your business is usually online. There is no doubt that an online presence is essential for any business. But, can yours be found and what first impression does it give?
These questions and more are answered in my audit which is the first stage to developing a digital marketing plan to help drive enquiries and improve your online visibility. Read more about my marketing strategy service.
Digital Marketing Services
Website & Search Engine Visibility Audit
Website Management
Website Design
Content Updates
Keyword Research
Search Engine Optimisation (SEO)
Google Ads
Social Media Management
Email Marketing
Understanding external factors
There are many factors that can influence your search engine positioning. Google algorithms are regularly updated and it can be difficult to keep track of best practice guidance. That’s why it’s important to get the help of an experienced digital marketing expert. My many years of experience working in digital marketing means I am the ideal choice for both local and national businesses.
As a general rule, search engine positioning is influenced by factors such as relevancy, reputation, and proximity. However, it is also impacted by many technical aspects such as site speed and architecture. Read more about how to attract new customers in my blog.
Being seen online
A Consistent Voice
Keeping your online presence engaging and up-to-date takes time. By using an external resource to manage your content you can ensure your user experience matches expectations and that you are promoting yourself in the best possible light.
Whether you are looking for regular monthly updates or a one-off content review, I can deliver a package that fits your needs and gives the best reflection of your business.
Website Design & Updates
If you’ve created your own website, or paid a developer for your initial design and are now unsure if it fits your needs, I can help. Experienced in all major platforms including: WordPress, Squarespace, Wix and Webflow, my service includes design updates that will help you deliver an engaging user experience. I also offer training. Regular content updates have been proven to improve your search engine visibility when carried out in a meaningful and well-researched way.
Engaging with Customers
Part of my plan will involve the engagement of customers to help tell your story. Reviews and case studies are the perfect way to demonstrate to potential customers what you do and how you do it well. Positive reviews from existing customers create trust and 88% of consumers trust online reviews as much as they trust personal recommendations.
Create the right impression online and generate enquiries for your business.
Make something happen
In today’s turbulent and competitive marketplace, businesses need to keep on top of their digital marketing activities. But, you don’t have to struggle alone. I am here to help you navigate the complex world of digital marketing.