Small Business Marketing Support
I know how running a small business can be tough. You’re working in the business so there is little time to work ‘on your business’ and proactive marketing is often pretty low down the pecking order when you’re firefighting issues or doing your best to offer great customer service to your existing client base.
You know you should be doing something to keep feeding the pipeline of work but it can be a real struggle to allocate time and resources. Plus, you may think you’ve tried everything and are unsure what’s working or not…A different perspective can be a lifeline and doesn’t need to cost you your profit margin.
Start 2025 as you mean to go on
New Year’s resolutions are a bit of a gimmick but do hold some credence. It’s the ideal opportunity to make some changes that could see you moving forward with your goals.
Now is the ideal opportunity to re-evaluate, plan and put into action changes that can help your business thrive.
As you will already know, there are no quick fixes though. That’s why it’s so important to make small manageable steps towards your goals. Before you know it, it will be the end of the year and you can look back and see how everything you’ve put in place is moving you in the right direction.
Read some tips on marketing planning to help get the ball rolling.
Marketing Support Packages
Working with SMEs throughout my career, I’ve seen first-hand the impact that an outside perspective can have on a small business. Someone not embroiled in the day-to-day running or with pre-conceived ideas on what the best course of action is. That’s not to say that the practicalities are ignored, any plans that I work on need to be 100% supported by the client as it’s their business and mutually agreed targets we’re working on.
To aid smaller businesses that perhaps don’t have the budget for ongoing external consultancy, I offer an ad-hoc marketing support service. The most popular is a monthly or quarterly review where we can work on the strategy, plan for the months ahead, and organise tasks that can be completed internally. I act as a conduit, organiser, and facilitator. I learn about your business, your marketing struggles, and help you to plan using a solutions-led approach that’s based on my 25 years of experience.
Another option for time-scarse business owners, is that I take on the marketing activities that are of the highest priority. We evaluate what will help your business to market itself more efficiently and I implement these tactics, working on a project basis or regular hours each month. Learn more about my small business marketing services.
No one size fits all approach
I’m conscious that every business has different needs and this is reflected in my approach. You can expect a free consultation followed by a detailed quote and proposal with mutually agreed timelines that work to your speed and budget.
Perhaps you’d like some training on how to update your website, some pointers on how to advertise online, or a friendly ear to brainstorm ideas. Small businesses seldom get the benefit from an experienced professional without a hefty price tag and it’s why I offer my marketing support services with no minimum retainer.
Want to understand more about how I work? Get in touch and organise a free consultation to start 2025 off in the right way.
