Website and launch marketing for Study Central

My long-standing client, MagiKats Tutoring, has launched a new online learning platform called Study Central and I was pleased to put together its new customer-facing website alongside digital assets required for the product launch.

Aimed at independent tutors who want a reliable, secure platform for online tutoring of their students, Study Central has some unique features that set it apart from others in the marketplace and this needed to be communicated effectively to help generate enquiries for the subscription based system. Unlike other online learning platforms, it has full schemed tuition programmes built into its system with lesson plans, teaching guidelines and student workshops all available as part of the monthly fee, saving tutors valuable time and resource planning.

Together we developed a marketing strategy that included Meta advertising, social media post schedule, media outreach and a sales funnel lead magnet to get interested audiences to demo the system.

The website was built using the Squarespace platform, which is the same system used for MagiKats Tutoring. I created a bright and engaging design that highlights the benefits of the Study Central platform to tutors and is optimised for search with strong calls to action to encourage enquiries.