Website Refresh for MagiKats

I have been working with MagiKats Tutoring for over three years, providing monthly marketing support to the national franchise’s head office and UK network of franchisees.

November 2024 saw the launch of a new service to its students with the addition of an online tuition option as well as their in-person weekly workshops.

To coincide with this new service, I redesigned their website using the existing Squarespace platform they use. I added more photography, introduced a brighter colour palette and ensured a more streamlined user experience for visitors. Each centre has it’s own web page detailing local information and so these were updated to reflect the new design and a sneak preview of the new website was presented at the company’s annual conference.

In addition to the new website, I’ve been responsible for blog posts, social media campaigns and franchisee guidance for local marketing activities so that each centre can promote the tutoring services available to parents in their local area.